Friday, March 21, 2008

Is Experimentation Innovative?

Experimentation requires diligence, rigor, meticulous adherence to technical methods and perseverance. In a corporate environment, good experimenters are people who are diligent and rigorous, and can follow prescribed methods without variance and will keep at it. These people do not get easily sidetracked.

Synthesizers, on the other hand, are constantly looking for new problems and newer ways to solve them. They are easily sidetracked, and would be more likely to perform each experiment a bit differently in an effort to produce a quicker, cheaper, more efficient result. They are also more likely to drop the experiment if it does not produce results quickly.

Experimentation is expensive, time-consuming, and does not guarantee a solution to the problem at hand. Companies that must experiment, like chemical and drug companies, are constantly looking for ways to shave costs and delay from Experimentation. That’s where super-synthesizers add real value. They see problems from different perspectives.

Such companies should seek out such synthesizer talent and incorporate it into the Experimentation process। They will find unseen problems and solve them with great expertise. Occasionally, a failed experiment yields a serendipitous discovery. A synthesizer will see a failed experiment from a completely different perspective giving the company a double opportunity to enjoy new IP from a serendipitous discovery.

Yes, Experimentation is innovative!

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