How do we create a solution that does the job for the customer better than the competition?”
How do we have the strongest possible relationship with the customer?
How do we package the solution better than the competition?
How do we market the solution better than the competition?
How do we price the solution better than the competition?
How do we sell the solution better than the competition?
How do we service the solution better than the competition?
How do we get the customer to feel kinship with us through the solution?
How do we give the customer identity through the solution?
How do we create meaning for the customer through the solution?
The answer, it turns out, is the same for all of the companies who enjoy long term success. The degree to which you answer these questions well, depends upon your people. The leader's job is to get the best out of your people, to awaken the possibilities in your people. Go for shiny eyes.. See this one minute snippet from this TED TALK.
(I recommend you watch this entire 20 minute video, it is terrific.)
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