In Behavioral Advantage we deliver a mechanism for enabling every employee to get meaning from the work they do. This is personal meaning. It is a different, and far more effective approach than the typical company approach that says we will define our intrinsically good mission and rally the troops behind that mission. It is hard to force-feed meaning.
In this video below, Guy Kawasaki, founder and Managing Director of Garage Technology Ventures, believes that those companies who set out to make a positive change in the world, to make meaning, are the companies that will ultimately be the most successful. This approach makes it much easier to find personal meaning for most employees.